How Google Rates Links From Twitter and Facebook

Google’s Matt Cutts recently gave the definitive word on how Google rates links from Twitter and Facebook in organic searches (as opposed to live search). Here’s the video:

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How to Target Gmail in Google Adwords

If you are a Gmail user, you may have noticed all the nice targeted ads that show up when you are in Gmail. Maybe you’re even wondering if it works well (it does) and how to do it.

Several months ago, I started to target Gmail users with Google Adwords advertising. I really didn’t think it was any big secret. I use Gmail, I saw targeted ads appearing. I figured out how to target them.

A few days ago, I started seeing an “Internet Marketing guru” start to promote a $97 one-hour video that promised to share the secrets of how to do this. Read more

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How Google is Ranking Tweets

WebProNews reported today the first solid information on how Google is ranking tweets. Three major things were mentioned:

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  1. Tweets are ranked by how many followers someone has along with how reputable those followers are. (Good)
  2. Google is able to sift through tweets, even on popular subjects, to find the freshest information (Good)
  3. The use of #Hashtags is considered spam-like behavior (what?)
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I agree and commend Google for the first two but I really don’t agree Read more

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